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Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry. We position our members to be successful in a competitive marketplace through education, advocacy, consumer outreach, strategic relationship building and industry forums.

What’s New

LIVE! with Kelly
Corinne McCormack, spokesperson for The Vision Council, appeared on LIVE! with Kelly on Tuesday, May 1. The segment featured product from members of The Vision Council as well as face fitting tips, the benefits of ultraviolet (UV) protection and an overview of the latest trends in sunglasses. Watch the video!
On the Road Sales Coach for Labs
The Vision Council has added a new optical lab track to its quarterly, ‘On the Road Sales Coach' training program. Beginning next month, a customized series of optical lab sessions will be offered for free to members of The Vision Council. Each session will focus on sales and communications tactics for lab owners, managers and sales representatives. Click here to learn more about On the Road Sales Coach for Labs.
International Vision Expo East Meeting Materials
We hope everyone's time at Vision Expo East was productive and engaging. A number of meeting recaps, powerpoints, and other media are now available online in My Home. Please login to view materials specific to your Division and Committee interaction at Vision Expo East.
Update: Sunshine Law Reporting Requirements Delayed
Implementation of The Physician Payment Sunshine Act, which was enacted as a provision of the Patient Protection and Affordable Care Act ("PPACA") in 2010, has been delayed. The Sunshine provision was created to prevent fraud abuse and waste in the health care system by making the public aware of "payments" made to applicable health care providers/physicians, including ophthalmologists and optometrists. The Sunshine provision's original date of implementation date was January 1, 2012. However, because of the delay in promulgating regulations, CMS has stated that it will delay implementation. Click here to view key provisions and download the updated membership memo.
Low Vision Banner Ad in L.A. Times
The Low Vision Division sponsored a banner ad that appeared on the front cover of a special "Aging in Place" report from the Los Angeles Times, on Saturday, December 10th. In partnership with AAA and AARP, the Los Angeles Times report included electronic and print distribution, featuring content targeted to baby boomers and seniors in promotion of independent living and aging in place. Click here to view the banner ad.